Lecturer of Marketing at Rovira i Virgili University and visiting professor at the IESEG Management School in Paris. She holds a B.Sc. in finance and banking from the University of Pireaus in Greece, a M.Sc. in management from the University of Bath in the UK, a M.Sc. in industrial organisation from Rovira i Virgili University and a PhD. in consumer behaviour from the same university. Her research focuses on ethical consumption and entrepreneurship. Her articles have been published in journals such as Journal of Business Ethics, Journal of Consumer Culture or International Journal of Consumer Studies.