Building the ‘Morocco’ brand as a tourist destination: the role of emigrants and institutional websi

aouni, Fatimazohra El; Cascón-Pereira, Rosalía; Hernández-Lara, Ana B.
Year:
2013
Type of Publication:
Article
Keywords:
PLACE marketing, TOURIST attractions, IMMIGRANTS, URBAN renewal
Journal:
Journal of Urban Regeneration {&} Renewal
Volume:
3
Number:
6
Pages:
252-263
ISSN:
1752-9638
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